From the Chinese word ‘ weibo ’ itself, it generally means microblogging. It combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. This change allows users to write longer messages, and it means journalists can now produce longer articles for Weibo and report stories in more detail. Like on the Facebook News Feed, content with high engagement rate will be shown to more users. Toutiao in particular is becoming extremely similar to Weibo. Weibo offers CPM (cost for 1,000 advertising impressions) often 10 times cheaper than WeChat, with a high level of engagement and a smooth integration with Taobao/Tmall. Due to the previous similarities in the 140-character limit, Weibo is said to be China’s Twitter. After Evan Williams created Twitter in 2006, a few Chinese companies saw the opportunity to create a similar platform for the local market: Of all of the “Twitter lookalikes” companies that launched in the early 2010′, only Sina Weibo survived to tell the tale. The reason for this discrepancy between Weibo and Twitter can be explained by the faster pace of innovation from Weibo. Sina Weibo (新浪微博), often simply called ‘Weibo’ (pronounce as way-bo), is one of the biggest social media platforms of China. Weibo is a Twitter-like microblogging service used by hundreds of millions of users. Account registration and verification. Inspired by Toutiao’s core competitive advantage, Weibo also started to pro-actively recommend content to its users based on their interest. - Get the latest news, mind-blowing stuff. The platform has been a huge financial success, with surging stocks, lucrative advertising sales and high revenue and total earnings per quarter. Is Weibo dead, dying, or is it actually secretly striving? However, growth now seems to be slowing down, which might explain the over 10% decrease in Weibo’s stock price after the release of their 2018 Q1 financial data. Fun Facts about the name Weibo. Because Weibo fostered the growth of its biggest competitor: Toutiao has made itself into a second Weibo using Weibo’s data and money. Although it is true that we barely hear about Weibo anymore in the news, the company is nonetheless experiencing a significant financial growth. Weibo has performed outstandingly in the past, can it overcome this crisis? Careful A-B testing of posts content (in order to increase engagement and re-shares) is however essential in order to generate significant organic growth. What’s on Weibo sheds light on China’s social media, dynamic digital developments, and the key shifts shaping modern China. By definition, it can’t easily be controlled or managed. One such resource is Weibo. Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging (weibo) website. The mechanism is a simple KOL promotion: pay or gift influencers in exchange for exposure. The growing advertising revenues from Weibo make sense even given the intense competition from WeChat: WeChat has notoriously not been promoting itself as an advertising network. How unique is the name Weibo? Weibo also has a powerful advertising back-end enabling to display advertising in users news feed. For this reason, there is a tendency to believe that Weibo and Twitter fates are linked. All of these products are becoming increasingly similar to Weibo. ‎Weibo will guide you through every splendid moment all over the world, and show you every story behind the screen. Weibo can be better compared to a Chinese Facebook, as it’s more open and newsfeed based than WeChat. In Chinese, Weibo means microblog. Like Twitter, Weibo used to have a 140-character limit but in 2016 it dropped the cap on the number of characters, numbers and symbols in a single post. and be rewarded in a transparent way with a prize (the winner is determined by the Weibo marketing system). Currently the largest Chinese social network, Weibo is actually a microblogging platform, commonly compared with Twitter. Unlike WeChat, Weibo doesn’t display all content chronologically to users. However, in 2016, the character limit rose to 2,000 words. Although growth for Weibo is slowing down, it remains much stronger than its Western competitor. Weibo Corporation (), which is in the interactive media and services business, and is based in China, saw a double-digit share price rise of over 10% in … Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Users can click a product link or coupon displayed in a Weibo influencer post and be directly redirected to the relevant page on Taobao or Tmall. What’s on Weibo also covers the status quo of China’s changing media landscape and digital trends. A month later, Toutiao also deleted the URLs connecting with Weibo accounts. Data seems to point in the other direction. What’s on Weibo Podcast #4: Horse Prince, Ambassador, Money Maker – Ding Zhen is China’s 2020 Viral Hit It started with one Douyin clip and triggered a social … First of all, Weibo has seen a much steadier growth of its Monthly Active Users, and surpassed Twitter in 2017. Weibo is usually known as the Chinese version of Twitter. Compared to WeChat, Weibo ads have several advantages which make them stand out: Weibo includes a native system enabling to design transparent lotteries for users to win prizes. From afar or the perspective of a complete newbie, a weibo will appear misunderstood and harmless. 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